Strategy · Search · Content · Technology
We're a husband and wife consultancy. We find out what's really happening in your business, fix what's worth fixing, and measure what actually changed.
How we work
Every piece of work follows the same path, written down, so you can always see why we're doing something and how we'll know whether it worked.
01
We start with your own records (jobs, revenue, leads) before any marketing data. Then we turn each metric into a business question: what's a job worth, where do the good ones come from, and what's worth doing at all?
02
Each problem gets a short written case: what it could be worth, what it costs, and what could go wrong. If the honest answer is “not worth it,” we say so.
03
You make the call, with the evidence in front of you. We do the building. Work ships in small steps, and “done” means live and checked, not handed off.
04
Every change gets a baseline, a comparison, and a date to decide. We report what moved and what didn't, then feed that back into the next problem.
What we do
We work with a small number of clients at a time, on purpose. These aren't separate packages. They're the parts of one plan, pointed at the same goals.
Priorities tied to the numbers that run your business: job value, close rate by lead source, revenue by area. Each comes with a clear recommendation and a decision for you to make.
For example We read a contractor's job history before their search data, and found the real story wasn't the one everyone was working from.
Local SEO, your Google Business Profile, and the directory listings that AI assistants like ChatGPT draw on when they recommend a business. We pick searches you can actually win, not the ones national sites own.
For example We measured that 100+ local pages were about 95% identical, rewrote them to a local-content standard, then consolidated them into stronger city hubs.
We check demand before we write, and improve what already ranks before we write anything new. Content comes from real jobs, so one finished project becomes a case study, a newsletter feature and a social post.
For example Every post we touch goes into a ledger, with search results checked at four weeks and again at twelve.
Secure websites you own outright, with no plugins to keep updating. Every lead lands in your CRM with where it came from attached. Ad tracking runs on your server, so browser privacy settings don't blank it out.
For example We took a site from 9 known security vulnerabilities, one of them critical, to zero in one day, then added automated checks to keep it there.
AI lets two people do the work of a team. It handles audits, drafts, automation and monitoring. You decide what ships, and we pace the work to what your business can take on.
For example 13 scheduled jobs watch one client's site, search health and lead flow, including a check every 10 minutes that a lead can actually reach them.
How we measure
Small businesses get sold a lot of dashboards and not much truth. We'd rather show you a flat line we can explain than a pretty one we can't.
So every result we report carries how sure we are of it, when it was measured, and how to check it again. When we get something wrong, the record says so the same day.
Talk to us about your numbers →Every number gets a label
Measured, observed, modeled or inferred. You always know whether a figure is a fact or an estimate.
A baseline before every change
We record the starting point first, so before and after compare the same thing, not whatever happens to look good.
A date to decide
Only a handful of experiments run at once, each with a comparison group and a set date to judge it. No peeking, no moving the goalposts.
Done means live
Work counts once it's verified on your live site. Automated checks catch any mistake that's happened once, so it can't happen twice.
Alarms you can trust
Before we turn on an alert, we test it against past data. It should fire on real drops, not on noise.
Case in point
One engagement, every discipline.
Search traffic had been sliding for most of a year before we arrived. We traced it to an earlier redesign that renamed the blog's addresses with no redirects. We also separated it from a Google reporting change that looked the same on a chart.
Over 100 local pages were near-copies of each other. Leads arrived by email and voicemail, and nothing connected a lead to a sold job.
The foundation is fixed and monitored. Growth is being tested one change at a time, with comparison groups, frozen baselines and a date to decide on each.
The next question is the one that matters most: which leads become sold jobs, and what each channel is really worth.
9 → 0
known security vulnerabilities, closed in a single day
~500
backlinks from other sites recovered after a previous redesign broke them
100+
near-duplicate local pages rewritten, then consolidated into city hubs
79 → 18
false search alarms, after testing them against 70 weeks of history
What we learned
AI makes output cheap. What's scarce is how much a small business can take on at once.
So we decide priorities with you, out loud. We keep the number of things in motion small, and we stop adding changes when it's time to let results show.
About
IBT LLC was built on a simple premise. Small businesses deserve the same quality of strategy and execution that enterprise clients pay premium agencies for, without the overhead, the handoffs, or the gap between the people who sold the work and the people who do it.
We're a husband and wife team with backgrounds in web development, digital marketing, business strategy and client services. AI lets the two of us take on work that used to need an agency team. We keep our client list small, so your business gets real focus.
We've built and advised across home services, professional consulting and technology. Our deepest current work is in home services, running a contractor's strategy, search, content, data and lead flow from end to end.
Get in touch →Husband & wife ownership
Aligned incentives, shared standards. You work with the people who built the business, not a rotating account team.
Small roster, deep focus
We work with a limited number of clients at a time, on purpose. Your business gets real attention, not a number in a queue.
You decide, we build
Decisions come to you with the evidence attached. Your team supplies the facts only they have, and we handle the rest.
A second opinion on big calls
On the decisions that matter most, we have an outside expert check our work. We show them the problem, not our answer, so they're not just agreeing with us.
Contact
Tell us what's going on in your business and what you're trying to accomplish. We respond within one business day to schedule a conversation.